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The role of the purchasing agent in industrial innovation

โœ Scribed by Mary Ellen Mogee; Alden S. Bean


Publisher
Elsevier Science
Year
1976
Tongue
English
Weight
929 KB
Volume
5
Category
Article
ISSN
0019-8501

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## Abstract Twelve foodโ€manufacturing companies in six European countries have been studied with respect to the way in which they innovate, their motivations, and their emphasis on product or process innovation. It is suggested that the traditional โ€œdemandโ€pullโ€ versus โ€œtechnologyโ€pushโ€ versus โ€œa m