๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Purchasing agent's influence in the buying process

โœ Scribed by Joseph A. Bellizzi; C.K. Walter


Publisher
Elsevier Science
Year
1980
Tongue
English
Weight
456 KB
Volume
9
Category
Article
ISSN
0019-8501

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Frequency of purchase and the prediction
โœ Yoav Ganzach ๐Ÿ“‚ Article ๐Ÿ“… 1993 ๐Ÿ› John Wiley and Sons โš– 687 KB

The research investigates the relationship between frequency of purchase through direct mail and the purchase of products offered by mail. Although this relationship proved generally positive, in some instances a negative relationship was found. Two variables are proposed to explain these conflictin

The robustness of the asymmetrically dom
โœ John R. Doyle; David J. O'Connor; Gareth M. Reynolds; Paul A. Bottomley ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 197 KB

Given a choice set of two alternatives, the addition of a third alternative that is clearly inferior to one of the existing alternatives (but not the other), can result in a shift of preference to the alternative that dominates the new alternative. The basic asymmetrically dominated effect, as it is