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The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing

✍ Scribed by Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D.


Book ID
120303174
Publisher
M. E. Sharpe Inc.
Year
2012
Tongue
English
Weight
198 KB
Volume
41
Category
Article
ISSN
0091-3367

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