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The influence of evidence type and product involvement on message-framing effects in advertising

✍ Scribed by Frank E. Dardis; Fuyuan Shen

Publisher: John Wiley and Sons
Year: 2008
Tongue: English
Weight: 178 KB
Volume: 7
Category: Article
ISSN: 1472-0817
DOI: 10.1002/cb.247

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