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The Role of Direction of Comparison, Attribute‐Based Processing, and Attitude‐Based Processing in Consumer Preference

✍ Scribed by Mantel, Susan Powell; Kardes, Frank R.

Book ID
125585703
Publisher
University of Chicago Press
Year
1999
Tongue
English
Weight
286 KB
Volume
25
Category
Article
ISSN
0093-5301

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