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Experiential product attributes and preferences for new products: The role of processing fluency

✍ Scribed by Joško Brakus, J.; Schmitt, Bernd H.; Zhang, Shi


Book ID
125856068
Publisher
Elsevier Science
Year
2014
Tongue
English
Weight
365 KB
Volume
67
Category
Article
ISSN
0148-2963

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