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Experiential product attributes and preferences for new products: The role of processing fluency

✍ Scribed by Joško Brakus, J.; Schmitt, Bernd H.; Zhang, Shi

Book ID: 125856068
Publisher: Elsevier Science
Year: 2014
Tongue: English
Weight: 365 KB
Volume: 67
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2014.06.017

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