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New Product Development Processes and New Product Profitability: Exploring the Mediating Role of Speed to Market and Product Quality

✍ Scribed by Regina C. McNally; M. Billur Akdeniz; Roger J. Calantone

Book ID
109165418
Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
190 KB
Volume
28
Category
Article
ISSN
0737-6782

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## Abstract The time‐to‐market in the presence of a window of opportunity is analyzed using ;a probabilistic model, i.e. a model where the completion time of new product development is a random variable characterized by a gamma distribution. Two cases are considered: the first, a case where the dis