✦ LIBER ✦
Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes
✍ Scribed by Peloza, John; White, Katherine; Shang, Jingzhi
- Book ID
- 120187383
- Publisher
- American Marketing Association
- Year
- 2013
- Tongue
- English
- Weight
- 520 KB
- Volume
- 77
- Category
- Article
- ISSN
- 0022-2429
No coin nor oath required. For personal study only.