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The Role of Corporate Image for Quality in the Formation of Attitudinal Service Loyalty

✍ Scribed by Jha, S.; Deitz, G. D.; Babakus, E.; Yavas, U.

Book ID
124062153
Publisher
SAGE Publications
Year
2013
Tongue
English
Weight
360 KB
Volume
16
Category
Article
ISSN
1094-6705

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The current study moves beyond customer-perceived value and corporate image and demonstrates that switching costs are important factors in influencing a customer's decision to stay with a service provider. This work finds support for a contingency model involving customer-perceived value, corporate