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The Effect of Corporate Image in the Formation of Customer Loyalty: An Australian Replication

✍ Scribed by Allison E. Hart; Philip J. Rosenberger III

Book ID
117777663
Publisher
Elsevier
Year
2004
Tongue
English
Weight
231 KB
Volume
12
Category
Article
ISSN
1441-3582

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Service quality, perceived value, corpor
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The current study moves beyond customer-perceived value and corporate image and demonstrates that switching costs are important factors in influencing a customer's decision to stay with a service provider. This work finds support for a contingency model involving customer-perceived value, corporate