✦ LIBER ✦

The Results from the Lifetime Value and Customer Equity Modeling Competition

✍ Scribed by Edward C. Malthouse

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

A Method to Predict Aggregate Customer E

✍ Joseph Pancras 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 222 KB

Customer Lifetime Value and Customer Equ

✍ Thorsten Wiesel; Bernd Skiera; Julian Villanueva 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 145 KB

Customer Lifetime Value: An application

✍ Brent A. Gloy; Jay T. Akridge; Paul V. Preckel 📂 Article 📅 1997 🏛 John Wiley and Sons 🌐 English ⚖ 383 KB 👁 1 views

Driving Customer Equity, How Customer Li

✍ Peter C Verhoef; Harry Commandeur 📂 Article 📅 2001 🏛 Elsevier Science 🌐 English ⚖ 56 KB

Driving Customer Equity: How Customer Li

✍ Melissa Moore 📂 Article 📅 2004 🏛 Elsevier Science 🌐 English ⚖ 46 KB

The Customer Marketing Method: How to Im

✍ Michael Jortberg 📂 Article 📅 2001 🏛 John Wiley and Sons 🌐 English ⚖ 18 KB