𝔖 Bobbio Scriptorium

✦ LIBER ✦

Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy: By Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon, The Free Press, New York, 2000, 292 pages, US$28.00

✍ Scribed by Melissa Moore

Book ID: 117319881
Publisher: Elsevier Science
Year: 2004
Tongue: English
Weight: 46 KB
Volume: 57
Category: Article
ISSN: 0148-2963
DOI: 10.1016/s0148-2963(02)00393-4

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Driving Customer Equity, How Customer Li

Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy: Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon, The Free Press, New York; (2000), 292pp.

✍ Peter C Verhoef; Harry Commandeur 📂 Article 📅 2001 🏛 Elsevier Science 🌐 English ⚖ 56 KB

The Customer Marketing Method: How to Im

The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management Jay Curry;New York: The Free Press. 236 pages; $25.00: Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy Roland T. Rust, Valarie A. Zeithaml and Katherine N. Lemon;New York: The Free Press. 273 pages; $28.00

✍ Michael Jortberg 📂 Article 📅 2001 🏛 John Wiley and Sons 🌐 English ⚖ 18 KB