The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management Jay Curry;New York: The Free Press. 236 pages; $25.00: Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy Roland T. Rust, Valarie A. Zeithaml and Katherine N. Lemon;New York: The Free Press. 273 pages; $28.00

✍ Scribed by Michael Jortberg

• Book ID: 117564103
• Publisher: John Wiley and Sons
• Year: 2001
• Tongue: English
• Weight: 18 KB
• Volume: 18
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/s0737-6782(01)00129-1