✦ LIBER ✦

The resource-based view and marketing: The role of market-based assets in gaining competitive advantage

✍ Scribed by Srivastava, R. K.

Book ID: 121511696
Publisher: SAGE Publications
Year: 2001
Tongue: English
Weight: 174 KB
Volume: 27
Category: Article
ISSN: 0149-2063
DOI: 10.1177/014920630102700610

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The resource-based view and marketing: T

The resource-based view and marketing: The role of market-based assets in gaining competitive advantage

✍ Rajendra K. Srivastava; Liam Fahey; H.Kurt Christensen 📂 Article 📅 2001 🏛 SAGE Publications 🌐 English ⚖ 132 KB

The Resource-Based View of Competitive A

The Resource-Based View of Competitive Advantage in Two-Sided Markets

✍ Mingchun Sun; Edison Tse 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 260 KB

Relationship-Based Competitive Advantage

Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy

✍ Robert M Morgan; Shelby Hunt 📂 Article 📅 1999 🏛 Elsevier Science 🌐 English ⚖ 101 KB

Resource-based theories of competitive a

Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view

✍ Jay B. Barney 📂 Article 📅 2001 🏛 SAGE Publications 🌐 English ⚖ 42 KB

Resource-based theories of competitive a

Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view

✍ Barney, J. B. 📂 Article 📅 2001 🏛 SAGE Publications 🌐 English ⚖ 71 KB

Human resource management and competitiv

Human resource management and competitive advantage: An application of resource-based view in the shipping industry

✍ Maria Progoulaki; Ioannis Theotokas 📂 Article 📅 2010 🏛 Elsevier Science 🌐 English ⚖ 172 KB

The resource-based view (RBV) of the firm has been established as one of the main approaches to strategy formulation for the development of sustainable competitive advantage. Moreover, human resource management can be conceptualised as a source of competitiveness. This paper proposes that RBV could