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The resource-based view and marketing: The role of market-based assets in gaining competitive advantage

✍ Scribed by Rajendra K. Srivastava; Liam Fahey; H.Kurt Christensen

Book ID: 114122737
Publisher: SAGE Publications
Year: 2001
Tongue: English
Weight: 132 KB
Volume: 27
Category: Article
ISSN: 0149-2063
DOI: 10.1016/s0149-2063(01)00123-4

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