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Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy

✍ Scribed by Robert M Morgan; Shelby Hunt

Book ID: 117320274
Publisher: Elsevier Science
Year: 1999
Tongue: English
Weight: 101 KB
Volume: 46
Category: Article
ISSN: 0148-2963
DOI: 10.1016/s0148-2963(98)00035-6

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