The Reciprocal Impact of Brand Leveraging: Feedback Effects from Brand Extension Evaluation to Brand Evalution

✍ Scribed by Vicki Lane; Robert Jacobson

• Book ID: 110256037
• Publisher: Springer US
• Year: 1997
• Tongue: English
• Weight: 92 KB
• Volume: 8
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1023/a:1007904412185