Managing Negative Feedback Effects Associated with Brand Extensions: The Impact of Alternative Branding Strategies

✍ Scribed by Sandra J. Milberg, C. Whan Park and Michael S. McCarthy

• Book ID: 125584260
• Publisher: Elsevier Science
• Year: 1997
• Tongue: English
• Weight: 425 KB
• Volume: 6
• Category: Article
• ISSN: 1057-7408
• DOI: 10.2307/1480653