✦ LIBER ✦
Extend to online or offline? The effects of web-brand extension mode, similarity, and brand concept on consumer evaluation
✍ Scribed by Jin, Liyin; Zou, Deqiang
- Book ID
- 120838198
- Publisher
- Westburn Publishers Ltd
- Year
- 2013
- Tongue
- English
- Weight
- 236 KB
- Volume
- 29
- Category
- Article
- ISSN
- 0267-257X
No coin nor oath required. For personal study only.