✦ LIBER ✦

The Past, Present and Future of Relationship Marketing

✍ Scribed by Harker, Michael John; Egan, John

Book ID: 121287857
Publisher: Westburn Publishers Ltd
Year: 2006
Tongue: English
Weight: 251 KB
Volume: 22
Category: Article
ISSN: 0267-257X
DOI: 10.1362/026725706776022326

No coin nor oath required. For personal study only.

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This special issue is devoted to exploring and understanding relationship marketing. Although relationship marketing is a relatively new area, it has been gaining popularity among marketing and psychology researchers and practitioners. During the past few years, relationshipmarketing-related article