✦ LIBER ✦

Relationship marketing: Evolution, present state, and future

✍ Scribed by David Bejou

Publisher: John Wiley and Sons
Year: 1997
Tongue: English
Weight: 96 KB
Volume: 14
Category: Article
ISSN: 0742-6046
DOI: 10.1002/(sici)1520-6793(199712)14:8<727::aid-mar1>3.0.co;2-g

No coin nor oath required. For personal study only.

✦ Synopsis

This special issue is devoted to exploring and understanding relationship marketing. Although relationship marketing is a relatively new area, it has been gaining popularity among marketing and psychology researchers and practitioners. During the past few years, relationshipmarketing-related articles have appeared in many business journals. However, there is little agreement as to what relationship marketing is, how it is formed, and to what extent it is useful.

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