𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The organizational roles of marketing and marketing managers

✍ Scribed by Gök, Osman; Hacioglu, Gungor


Book ID
121288370
Publisher
Emerald Group Publishing Limited
Year
2010
Tongue
English
Weight
107 KB
Volume
28
Category
Article
ISSN
0263-4503

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


Ethical behavior of marketing managers
✍ David J. Fritzsche; Helmut Becker 📂 Article 📅 1983 🏛 Springer 🌐 English ⚖ 805 KB

The ethical behavior of marketing managers was examined by analyzing their responses to a series of different types of ethical dilemmas presented in vignette form. The ethical dilemmas addressed dealt with the issues of (1) coercion and control, (2) conflict of interest, (3) the physical environment