𝔖 Bobbio Scriptorium

✦ LIBER ✦

Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success

✍ Scribed by Sabine Kuester; Christian Homburg; Silke C. Hess

Book ID: 119856124
Publisher: John Wiley and Sons
Year: 2012
Tongue: English
Weight: 152 KB
Volume: 29
Category: Article
ISSN: 0737-6782
DOI: 10.1111/j.1540-5885.2012.00968.x

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