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Directions for marketing knowledge development: Opinions of marketing research managers

โœ Scribed by Calvin P. Duncan; Charles M. Lillis


Book ID
112832888
Publisher
Sage Publications
Year
1982
Tongue
English
Weight
725 KB
Volume
10
Category
Article
ISSN
0092-0703

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## Abstract The __spacing effect__ refers to the advantage in memory for information repeated at separate points in time over information repeated in massed fashion. This phenomenon has been extensively studied in psychology and has a wide scope of application. In spite of its possible applications