𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship

✍ Scribed by Dhruv Grewal, Jerry Gotlieb and Howard Marmorstein

Book ID
115438269
Publisher
University of Chicago Press
Year
1994
Tongue
English
Weight
304 KB
Volume
21
Category
Article
ISSN
0093-5301

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## Abstract This research investigates the influence of source credibility on attitude certainty, referring to an individual's subjective confidence in his/her attitude. Results of a laboratory experiment (__N__ = 220) show that low source credibility, compared with high source credi‐bility, leads