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The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation

✍ Scribed by Nancy Artz; Alice M. Tybout


Book ID
110257733
Publisher
Springer US
Year
1999
Tongue
English
Weight
97 KB
Volume
10
Category
Article
ISSN
0923-0645

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