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The moderating effects of gender and number of friends on the relationship between self-presentation and brand-related word-of-mouth on Facebook

✍ Scribed by Choi, Jayoung; Kim, Yongbum


Book ID
122242804
Publisher
Elsevier Science
Year
2014
Tongue
English
Weight
398 KB
Volume
68
Category
Article
ISSN
0191-8869

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