Explicating the ‘like’ on Facebook brand pages: The effect of intensity of Facebook use, number of overall ‘likes’, and number of friends' ‘likes’ on consumers' brand outcomes

✍ Scribed by Phua, Joe; Ahn, Sun Joo

• Book ID: 126158899
• Publisher: Taylor and Francis Group
• Year: 2014
• Tongue: English
• Weight: 409 KB
• Volume: 22
• Category: Article
• ISSN: 1352-7266
• DOI: 10.1080/13527266.2014.941000