๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The Market Maven: A Diffuser of Marketplace Information

โœ Scribed by Feick, Lawrence F.; Price, Linda L.


Book ID
121878390
Publisher
American Marketing Association
Year
1987
Tongue
English
Weight
686 KB
Volume
51
Category
Article
ISSN
0022-2429

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๐Ÿ“œ SIMILAR VOLUMES


In Search of the โ€œMeta-Mavenโ€: An Examin
โœ Stuart J. Barnes; Andrew D. Pressey ๐Ÿ“‚ Article ๐Ÿ“… 2012 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 623 KB

## ABSTRACT Recently, a new set of channels for consumer and business interaction have emergedโ€”threeโ€ dimensional โ€œvirtualโ€ worlds. This study attempts to better understand the nature of market maven behavior (diffusers of general marketplace and shopping information) across three different channel