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Motivators of market mavenism in the retail environment

✍ Scribed by Ronald E. Goldsmith; Leisa R. Flynn; Ronald A. Clark

Book ID
116695122
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
240 KB
Volume
19
Category
Article
ISSN
0969-6989

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## ABSTRACT Recently, a new set of channels for consumer and business interaction have emergedβ€”three‐ dimensional β€œvirtual” worlds. This study attempts to better understand the nature of market maven behavior (diffusers of general marketplace and shopping information) across three different channel