## ABSTRACT Recently, a new set of channels for consumer and business interaction have emergedβthreeβ dimensional βvirtualβ worlds. This study attempts to better understand the nature of market maven behavior (diffusers of general marketplace and shopping information) across three different channel
Extending the psychological profile of market mavenism
β Scribed by Ronald E. Goldsmith; Ronald A. Clark; Elizabeth B. Goldsmith
- Publisher
- John Wiley and Sons
- Year
- 2006
- Tongue
- English
- Weight
- 121 KB
- Volume
- 5
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.189
No coin nor oath required. For personal study only.
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