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The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness

✍ Scribed by Joseph R. Priester and Richard E. Petty

Book ID
124848978
Publisher
Elsevier Science
Year
2003
Tongue
English
Weight
604 KB
Volume
13
Category
Article
ISSN
1057-7408

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