The influence of organizational rank and role on marketing professionals' ethical judgments

✍ Scribed by Ishmael P. Akaah

• Publisher: Springer
• Year: 1996
• Tongue: English
• Weight: 691 KB
• Volume: 15
• Category: Article
• ISSN: 0167-4544
• DOI: 10.1007/bf00411794

✦ Synopsis

The author examines empirically the extent to which marketing professionals of different organizational ranks (lower versus upper) and roles (executive versus research) differ in ethical judgments. For organizational rank, the results indicate that marketing professionals of lower organizational rank do not differ from those of upper organizational rank in ethical judgments. For organizational role, the results suggest that marketing professionals of executive role differ in an "overall" sense from marketing professionals of research role in ethical judgments. In general, marketing professionals of executive role reflect higher ethical judgments than those of research role.

Unlike earlier years when the thrust of marketing ethics studies was the identification of practices that pose ethical problems, the field now reflects a trend toward the examination of factors that underlie ethical/unethical behavior -motivated in part by emerging models of ethical decision making in organizations (e.g., B o m m e r et al.