✦ LIBER ✦
The influence of non-anonymity deriving from feedback of research results on marketing professionals' research ethics judgements
✍ Scribed by Ishmael P. Akaah
- Publisher
- Springer
- Year
- 1990
- Tongue
- English
- Weight
- 742 KB
- Volume
- 9
- Category
- Article
- ISSN
- 0167-4544
No coin nor oath required. For personal study only.
✦ Synopsis
The study examines, in the context of Crawford's (1970) study items, the influence of non-anonymity deriving from feedback of research results on marketing professionals' research ethics judgements, particularly that of response patterns (social desirability of responses) and item omissions. The results indicate that such non-anonymity does not significantly influence the social desirability of responses or item omissions -thus suggesting the appropriateness of its use to stimulate research ethics responses.
Over the past two decades, considerable literature attention has focused on marketing research ethics (e.g.