The author examines empirically the extent to which marketing professionals of different organizational ranks (lower versus upper) and roles (executive versus research) differ in ethical judgments. For organizational rank, the results indicate that marketing professionals of lower organizational ran
โฆ LIBER โฆ
Personal and professional values underlying the ethical judgments of marketers
โ Scribed by Anusorn Singhapakdi; Scott J. Vitell
- Publisher
- Springer
- Year
- 1993
- Tongue
- English
- Weight
- 1019 KB
- Volume
- 12
- Category
- Article
- ISSN
- 0167-4544
No coin nor oath required. For personal study only.
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