๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Personal and professional values underlying the ethical judgments of marketers

โœ Scribed by Anusorn Singhapakdi; Scott J. Vitell


Publisher
Springer
Year
1993
Tongue
English
Weight
1019 KB
Volume
12
Category
Article
ISSN
0167-4544

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


The influence of organizational rank and
โœ Ishmael P. Akaah ๐Ÿ“‚ Article ๐Ÿ“… 1996 ๐Ÿ› Springer ๐ŸŒ English โš– 691 KB

The author examines empirically the extent to which marketing professionals of different organizational ranks (lower versus upper) and roles (executive versus research) differ in ethical judgments. For organizational rank, the results indicate that marketing professionals of lower organizational ran

The Value of Personal Contact in Marketi
โœ Michael Theil ๐Ÿ“‚ Article ๐Ÿ“… 2003 ๐Ÿ› Wiley (Blackwell Publishing) ๐ŸŒ English โš– 91 KB

## Abstract Much previous research in decision analyses has focused on the processes of simplification that the decision maker applies in order to obtain a reduced set of alternatives. In the present work, we show how the principles of judgment by representativeness and mental availability can be a