## Abstract This article explores the relationship between trust, relationship commitment, and giving behavior. It operationalizes trust and commitment, develops measurement scales for each construct, and uses the technique of structural equation modeling to determine whether trust impacts directly
The Influence of Commitment, Trust, Satisfaction, and Involvement on Donor Retention
β Scribed by Julia Naskrent; Philipp Siebelt
- Publisher
- Springer
- Year
- 2011
- Tongue
- English
- Weight
- 313 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0957-8765
No coin nor oath required. For personal study only.
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