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The impact of satisfaction and image on loyalty: the case of Alpine ski resorts

✍ Scribed by Faullant, Rita; Matzler, Kurt; Füller, Johann

Book ID
120221948
Publisher
Emerald Group Publishing Limited
Year
2008
Tongue
English
Weight
171 KB
Volume
18
Category
Article
ISSN
0960-4529

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✍ Kurt Matzler; Johann Füller; Rita Faullant 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 158 KB

## Abstract Customer satisfaction and loyalty are key drivers of performance. However, there is increasing evidence that good attribute performance and high overall satisfaction do not always automatically lead to higher loyalty. In this paper, we put forward a study on customer satisfaction and lo