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The impact of promotions on consumer choices and preferences in out-of-stock situations

✍ Scribed by Diels, Jana Luisa; Wiebach, Nicole; Hildebrandt, Lutz


Book ID
120645672
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
997 KB
Volume
20
Category
Article
ISSN
0969-6989

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This study examined the impact of membership fees on consumer attitude and purchase behavior. Subjects participated in a computerized simulated shopping experiment, and chose between three competing videotape rental stores, receiving feedback about purchase utility on each occasion. Manipulations in