The impact of retail out-of-stock options on preferences: The role of consumers’ desire for assimilation versus differentiation

✍ Scribed by Hsuan-Hsuan Ku, Chien-Chih Kuo, Wei-Luen Fang, Ya-Wen Yu

• Book ID: 120747890
• Publisher: Springer US
• Year: 2013
• Tongue: English
• Weight: 248 KB
• Volume: 25
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1007/s11002-013-9241-6