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The impact of brand equity and the hedonic level of products on consumer stock-out reactions

โœ Scribed by Laurens M. Sloot; Peter C. Verhoef; Philip Hans Franses


Book ID
113752160
Publisher
Elsevier Science
Year
2005
Tongue
English
Weight
287 KB
Volume
81
Category
Article
ISSN
0022-4359

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