Comment on spatial models in marketing r
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Thomas C. Eagle
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Article
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2005
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John Wiley and Sons
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English
โ 50 KB
๐ 1 views
It pleases this geographer to see the dissemination of the newer developments of spatial models in marketing to a broader audience. Marketing is inherently spatial. More often than not, key decision makers ignore the impact of space, or handle it too simplistically to aid decision making. Space as e