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The impact of marketing science research on practice: Comment

โœ Scribed by Winer, Russell S.


Book ID
121849766
Publisher
Elsevier Science
Year
2014
Tongue
English
Weight
111 KB
Volume
31
Category
Article
ISSN
0167-8116

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Comment on spatial models in marketing r
โœ Thomas C. Eagle ๐Ÿ“‚ Article ๐Ÿ“… 2005 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 50 KB ๐Ÿ‘ 1 views

It pleases this geographer to see the dissemination of the newer developments of spatial models in marketing to a broader audience. Marketing is inherently spatial. More often than not, key decision makers ignore the impact of space, or handle it too simplistically to aid decision making. Space as e