✦ LIBER ✦

The impact of the academy of marketing science on marketing scholarship: An analysis of the research published inJAMS

✍ Scribed by Naresh K. Malhotra

Publisher: Sage Publications
Year: 1997
Tongue: English
Weight: 44 KB
Volume: 25
Category: Article
ISSN: 0092-0703
DOI: 10.1007/bf02894349

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Assessing the influence of marketing res

Assessing the influence of marketing research on the social science literature

✍ Joseph A. Cote; Siew Meng Leong; Jane Cote 📂 Article 📅 1992 🏛 Springer US 🌐 English ⚖ 374 KB

The role of industrial marketing researc

The role of industrial marketing research

✍ Lourens P. Fluitman 📂 Article 📅 1973 🏛 Elsevier Science 🌐 English ⚖ 377 KB

The impact of FX intervention on FX mark

The impact of FX intervention on FX markets: a market microstructure analysis

✍ Paolo Vitale 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 360 KB

We formulate a market microstructure model of exchange determination we employ to investigate the impact of foreign exchange (FX) intervention on exchange rates and on FX market conditions. With our formulation we show: (i) how FX intervention influences exchange rates via both a portfolio-balance a

Critical social marketing – The impact o

Critical social marketing – The impact of alcohol marketing on youth drinking: Qualitative findings

✍ Ross Gordon; Crawford Moodie; Douglas Eadie; Gerard Hastings 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 136 KB

Transactional marketing: An understandin

Transactional marketing: An understanding of the industrial marketing process

✍ Raymond LaGarce; Arthur E. Prell 📂 Article 📅 1978 🏛 Elsevier Science 🌐 English ⚖ 599 KB

The synthesis of preference: Bridging be

The synthesis of preference: Bridging behavioral decision research and marketing science

✍ Ran Kivetz; Oded Netzer; Rom Schrift 📂 Article 📅 2008 🏛 Elsevier Science 🌐 English ⚖ 404 KB

## Abstract Scientific inquiry often advances in triadic waves of thesis, antithesis, and synthesis. We concur with Simonson [Simonson, I., (2008). Will I Like a “Medium” Pillow: Another Look at Constructed and Inherent Preferences. Journal of Consumer Psychology, this issue.] that BDT's antithesis