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The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands

โœ Scribed by Maureen Morrin; S Ratneshwar


Book ID
117320366
Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
95 KB
Volume
49
Category
Article
ISSN
0148-2963

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The Impact of Ambient Scent on Evaluatio
โœ Maureen Morrin; S Ratneshwar ๐Ÿ“‚ Article ๐Ÿ“… 2000 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 95 KB

Subjects were exposed to familiar and unfamiliar brand names in either consumer behavior, especially when compared with the amount of research devoted to other senses, such as vision and hearing a pleasantly scented or unscented environment. A computer recorded how much time they took to evaluate ea