The Impact of Ambient Scent on Evaluatio
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Maureen Morrin; S Ratneshwar
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Article
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2000
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Elsevier Science
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English
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Subjects were exposed to familiar and unfamiliar brand names in either consumer behavior, especially when compared with the amount of research devoted to other senses, such as vision and hearing a pleasantly scented or unscented environment. A computer recorded how much time they took to evaluate ea