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Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations

✍ Scribed by Niraj Dawar; Jing Lei

Book ID: 116618292
Publisher: Elsevier Science
Year: 2009
Tongue: English
Weight: 182 KB
Volume: 62
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2008.02.001

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