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Scenting movie theatre commercials: The impact of scent and pictures on brand evaluations and ad recall

✍ Scribed by May O. Lwin; Maureen Morrin

Book ID: 112015906
Publisher: John Wiley and Sons
Year: 2012
Tongue: English
Weight: 481 KB
Volume: 11
Category: Article
ISSN: 1472-0817
DOI: 10.1002/cb.1368

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