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Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory

✍ Scribed by May O. Lwin; Maureen Morrin; Aradhna Krishna


Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
584 KB
Volume
20
Category
Article
ISSN
1057-7408

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✦ Synopsis


Abstract

This research extends the dual coding theory of memory retrieval (Paivio 1969, 2007) beyond its traditional focus on verbal and pictorial information to olfactory information. We manipulate the presence or absence of olfactory and pictorial stimuli at the time of encoding (study 1) or retrieval (study 2) and measure the impact on verbal recall. After a time delay, scent enhances recall of verbal information, and scent‐based retrieval cues potentiate the facilitative effect of pictures on recall. These results cannot be attributed merely to increased elaboration at the time of exposure.