๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The future of customer control

โœ Scribed by Doll, D.R.

Book ID
117875137
Publisher
IEEE
Year
1990
Tongue
English
Weight
766 KB
Volume
28
Category
Article
ISSN
0163-6804

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## Abstract Consumers are often uncertain about how much they will use a service in the future (e.g., health clubs, credit cards, cell phones), yet the effects of this uncertainty on customer retention have not been studied. This research investigates factors influencing consumers' decisions about