๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Customer loyalty: the future of hospitality marketing

โœ Scribed by Stowe Shoemaker; Robert C Lewis


Book ID
117448089
Publisher
Elsevier Science
Year
1999
Tongue
English
Weight
178 KB
Volume
18
Category
Article
ISSN
0278-4319

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In numerous recently deregulated energy markets, utilities previously operating in monopolistic environments are now focusing on customer satisfaction and loyalty. In this study, a conceptual framework is proposed that analyses the effects of brand associations and perceived switching costs on custo