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The forgotten bond: Brand identity and product design

✍ Scribed by Stompff, Guido

Book ID
118100236
Publisher
Wiley (Blackwell Publishing)
Year
2010
Weight
591 KB
Volume
14
Category
Article
ISSN
1045-7194

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## Abstract Consumers learn to attach social and contextual meaning to products and brands through observing the character relationships with particular objects or specific brands in the archetypal stories in film on β€œthe big screen” (cinema). Luxury brands become objects of desire, fueling consume