๐”– Bobbio Scriptorium
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Identity and brand: A broadening spectrum of design challenges and design opportunities

โœ Scribed by Walton, Thomas

Book ID
118100157
Publisher
Wiley (Blackwell Publishing)
Year
2010
Weight
68 KB
Volume
12
Category
Article
ISSN
1045-7194

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This research is examining the work of brand strategists or designers, as well as librarians, technical personnel, and senior library management, at three public libraries, using the case study method to explore library advocacy in the specific context of brand-building. This study is also examining